Yellow Letters Increase Call Quantity, but how about QUALITY

[Samantha M.]

The yellow letter no doubt increases your call quantity, but does it increase your call QUALITY ?

Invitation style envelopes, hand written fonts and colored blue will all spark interest in and get your mail opened more, but the question is will it increase the QUALITY of your leads? Im somewhat skeptical. Im sure you will get more calls with that approach, but it will likely be out of curiosity.

The purpose of this thread is to generate discussion on the matter. Personally, I will be trying an A2 invitation size yellow letter next month for the first time.