Best marketing stragety

[Andre Bias]

So I don’t have a lot a time and I realize I got going to have to spend money but I want to spend it smart so I’m wondering is direct mail or rvm better method does anybody know the return percentages between these marketing tactics thanks in advance

[Ehsan Rishat]

@Nicole Heasley Beitenman, make sure you start with a mailing list of at least a thousand records. The more the records, the better the chance of a conversion.

Always target off-market properties in your direct mail. You can purchase an off-market list from Listsource. They have options to filter out by equity, last market sale date and many more. I will attach a photo of my list criteria with this post.

You need to make sure to have enough budget to mail to the same list at least 5 or 6 times. Don't be frustrated if you don't get enough calls from your first two mailings. This happens and is quite normal. You got to stick to your plan which is mailing them 6 times. 

Do not overthink the template of your mail piece. Just do a bit of research and make a template of your own. Let me know if you need any design help and I can send you some of my best mail pieces.

The key to success is to be consistent with your marketing no matter what marketing strategy you use.