Need help creating a yellow letter

[Jessica Holman]

I am new to the investing side of real estate and need help creating a creative and affective yellow letter! Is anyone willing to share ideas and what they say in their yellow letters that is working for them?

[Colby Hager]

@Jessica Holman honestly, the best yellow letter is the simple one. I’ve mailed thousands of yellow letters. You can jazz them up all you want. There’s really no need. Just a simple my name is jessica, my husband and I drove by your house at whatever address. We want to buy your house. Is it for sale? Please call me at phone number.

I’ve split tested that exact verbiage against almost anything you can think of. Nothing beats it. It’s so simple, you probably won’t use it.

Even if you do though, yellow letters aren’t the magic they used to be. They used to be almost guarantee a deal. Now they pretty much guarantee a low response rate.

You’ll be tempted to blame it on your copy. And if you don’t follow my advice, it may be your copy. But the truth is, too many of your competitors are sending out some iteration of the same thing. Postcards that are made to look like yellow letters.

Someone should come up with the 2020 version of the the 2002 yellow letter.

As a side note, the envelope is almost as important. Your letter has to get opened right?

Sending it to the right people is probably more important than the actual copy. A real motivated seller that you catch at the right time isn’t going to care much about your phraseology.

Best of luck!

Best of luck.