Business name vs personal name on postcards

[Daniel DeSurra]

I’m about to do my first marketing campaign in my local area and I’m wondering if it’s more effective to use a business name and sound really professional versus using a personal name to sound more casual and personable?

My hesitation with using the business name is that I don’t want to turn them off by thinking I’m a big company that’s going to lowball them.

What do you recommend?

Thanks!!

Daniel

[Will Barnard]

I don't have the experience or personal data to give you a solid answer here but would tend to agree with Colby above with the exception that, from what I have been told from several successful direct marketers, that a personal name does work better in most cases. This is a people business and often times, hunting for motivated sellers means dealing with family deaths, quick and stressful job transfers out of state, divorces, etc and it helps when they feel like they are talking to another person just like them rather than some company. But again, I have no personal experience with it, just what I was told several times by others.