Direct mail composition

[Aaron P.]

I am having a bit of trouble deciding on what to put on my mailers. Should I put "I buy houses." Because that seems a bit too rash. I've heard that others do this on the podcast and clearly they have had success. But I am curious to know what you guys have used. What works for you with certain audiences? I am completely new so could I be just overthinking it? Is it more in the appearance versus what is actually said?

[Account Closed]

Never count someone else's money. Never believe what you hear and believe only 2% of what you see. Too much b.s. without a smitten of proof.

Just write naturally. Believe it or not, the words in the letter mean nothing when letters go to the wrong people. When letters get to the right people the letters are still useless when the people don't want to sell.

The, "I BUY HOUSES FOR CASH" and the likes is really sickening.

This is one letter I send. I always write that I pay the fair market price for the property. Then, when you make your offer you deduct for rehab, cost to sell after rehab and you profit margin.

Dear Mr. Smith:

If you are interested in selling your property, I would love to purchase it. I am willing to pay you the fair market value, pay cash and can close escrow really fast. Since I am a private investor we can save brokerage fees and several other costs.

Your prompt response will be appreciated since I am currently looking for a property to purchase.

Thank you very much.

Sincerely,

Bob Johnson