Response rate on my marketing

[Michel Lautensack]

I have been at wholesaling now for over a year with no results. The first 9 months of that year were in my college market but for the past 3 months I have been working around Montgomery, Chester and Delaware counties in PA. I have been using DealMachine as my primary marketing method and have sent out approximately 450 postcards. The thing that is worrying me is that I have only revived 3 calls, one from a buyer one and 2 from unmotivated sellers. I also received a text from a lady complementing my postcard and a call from a guy who was very angry about the photo. This respond rate is unacceptable I have been at this for over a year and I am close to my breaking point. I don’t know if I can continue to work hard and spend money to get 3 calls. Really 3 months of work to get 3 calls is pretty awful.

HELP!!!

[Nick C.]

Direct mail responses have gone way down. Getting a deal from 450 post cards would be extremely lucky. You should save money until you have the ability to consistently send out many thousands each month for at least 6 months. Unfortunately that's the only way you'll be able to judge whether or not what you're doing is working. 450 is too small a sample size.