DM marketing with an offer

[Lee S.]

Brain storming marketing ideas, I know the typical DM methods and i've used them in the past with good success. I haven't done DM in the past 2 years as I was sourcing properties elsewhere. I've started the search on my own again and looking for other ways to use DM. I'm also using RVM and a VA for expireds and FSBO's. Looking to see if anyone has sent DM with an actual offer in it? I want to do this but I know giving a specific offer based on the value of the house would be too time consuming as far as gathering data. What about a general offer of for example 75% of appraised/market value (minus repairs)? I look for both discounted homes to buy (not a wholesaler but not against it if that's the best option) and terms deals. I'm a licensed agent so no legal worries. Thought I could add in this cash offer along with a general terms offer like LO or owner financing. Looking for ways to weed out the tire kickers. In the past I used the standard "we buy houses" with good success, sent out 4-5k total and bought 2 houses that I BRRRR'd that cash flow and have 250-300k in equity. I'm in the process of testing a different post card focusing on terms deals.

[Jerryll Noorden]

I am very against the 75% rule. Not for a written offer nor for a guide on an offer nor for a check.

That rule makes absolutely no sense (to me). Why 75%? Why not 75.35%?

The 75% rule does not account for that cemetery across that super busy street. That 75% doesn't account for a super competitive market where investors will give the highest yet still save offer. That 75% rule doesn't account for the "hey if we sacrifice that 4th bedroom and make an other bathroom the ARV goes up $50K, as this market/area demands 350K for a 3B 2b house!

That 75% rule will get you ZERO contracts signed if you are up against competition that knows how to accurately estimate the ARV and cost of repairs. You will have to step up and do better than just the 75% to secure contracts.

Be careful with outrageous offers. If you were to sell your house and some stranger offered you cash for it with seemingly a solid offer but never even set foot in the house? How does he know what condition my kitchen is in or my hardwood floors?

Would you find that DM credible? No! SO now your company lost all credibility to that seller.

Have you not ever received a "fake" yet very authentic looking check in the mail? Or a fake credit card that said YOU ARE PRE-APPROVED YAAAAY...

Don;t you immediately feel they are lousy scumbags that think I am SO dumb I would fall for that?

Have you? I am sure you have. If so why would THEY fall for it if you wouldn't?

Ask yourself these kind of questions and then pick a marketing strategy you would actually "fall" for.

That is my brutally honest advice.