What Is Yout Wholesale Marketing Flow?

Question

Hey community wanted to get some insight to what everyone's marketing flow looks like for potential deals. I am not necessarily trying to wholesale them, but for offer market buy and hold properties for myself. I am getting ready to send out about 1000pcs per month in direct mail, but wanted to see what additional items/steps people take.

• Do you scrub the list or skip trace prior to mailing out? Or do you skip trace only return mailers?My thoughts would be to do this prior to mailing to double check address and obtain phone/email information.
• My thoughts would be to do this prior to mailing to double check address and obtain phone/email information.
• Are you getting phone numbers and emails for everyone on your list and cold calling each of them?Cold calling would be a good aggressive way to go, but working full-time might not be feasible unless I hire it out.
• Cold calling would be a good aggressive way to go, but working full-time might not be feasible unless I hire it out.
• Are you emailing or doing Ringless Voicemail to your list prior to them calling or emailing you, or only as a follow up after contact is made? I feel like this would be helpful in trying to make contact with your leads more frequent, and give motivated sellers additional opportunities to connect.
• I feel like this would be helpful in trying to make contact with your leads more frequent, and give motivated sellers additional opportunities to connect.
• What about Text Messages?This one I feel like I wouldn't want to do until after I have made contact with a lead.
• This one I feel like I wouldn't want to do until after I have made contact with a lead.
• How do you stagger out your drip marketing to them?I feel like the best approach would be to stagger with different forms over a 3+ month period using the above techniques.
• I feel like the best approach would be to stagger with different forms over a 3+ month period using the above techniques.

• My thoughts would be to do this prior to mailing to double check address and obtain phone/email information.

• Cold calling would be a good aggressive way to go, but working full-time might not be feasible unless I hire it out.

• I feel like this would be helpful in trying to make contact with your leads more frequent, and give motivated sellers additional opportunities to connect.

• This one I feel like I wouldn't want to do until after I have made contact with a lead.

• I feel like the best approach would be to stagger with different forms over a 3+ month period using the above techniques.

Those are my thoughts but would love to hear from some others on their thoughts.

Guy S. · Answer

@Shariyf Grevious Yes, we have the goal of hitting 500-800 numbers a day so around 10K-16K calls a month, that's where the funnel starts. The criteria on which the list is built is dependent on the preferences of the investor, and if they provide the records or we do. From my experience, sticking to only one type of lead (tax lien for example) is not necessarily the right strategy.

We find that it's better to cover a verity of leads, you never know where you deal is going to come from. You can only do that by calling a massive amount of numbers monthly.

Location - depends on the number of records - if there isn't a sufficient volume of records in one city we might expend the search, or work with a different strategy.

On average we deliver 1-4 leads a day per funnel, depends on the contact rate.

Guy S. · Answer

@Tristan Colborg, I have been doing cold calling for myself and clients for a while now and might have some answers for you. First - IMHO - direct mail might work but you need way more than just 1000 pcs to make it a business with a reliable lead stream, rather than just stumble on an occasional deal.

Ringless Voicemail and text messaging need to be done with great caution. This is a grey area and there are many class action attorneys just looking for some juice.

On the overall, you need to mindful of 3 things in order to succeed with any marketing strategy:

1. Sufficient volume - cover enough ground so you don't need to ask yourself if your lists are accurate, or if these sellers are motivated enough. We do 500-800 phone calls daily on each of our funnels.

2. Consistency - once you find the right volume, you need to be persistent with your plan. It helps you cover that massive ground and make lead flow, more predictable. Again those 500-800 calls we do on each funnel - are done DAILY, Monday-Friday, no hiccups.

3. The right system for follow up - you invest a lot of money and effort in acquiring those leads - make sure they don't slip up.

Good luck my friend - if you have specific questions feel free to reach out!

Guy S. · Answer

@Shariyf Grevious Yes, we have the goal of hitting 500-800 numbers a day so around 10K-16K calls a month, that's where the funnel starts. The criteria on which the list is built is dependent on the preferences of the investor, and if they provide the records or we do. From my experience, sticking to only one type of lead (tax lien for example) is not necessarily the right strategy.

We find that it's better to cover a verity of leads, you never know where you deal is going to come from. You can only do that by calling a massive amount of numbers monthly.

Location - depends on the number of records - if there isn't a sufficient volume of records in one city we might expend the search, or work with a different strategy.

On average we deliver 1-4 leads a day per funnel, depends on the contact rate.

Shariyf Grevious · Answer

@Guy S. I have a few questions?

•  I am assumming that each "funnel" like a list of some sort, such as Absentee or Tax lien....am I correct? If How many are you guys doing per month? from 10,000 up to 16,000 per list? 
• Are all of these calls just from one city?
• What is your call to lead ratio? (if you don't mind sharing)

Tristan Colborg · Answer

@Mark Sewell

Thanks I will have to check out that episode and see what I can take from it. I agree I don't think a site will ever be perfect, but instead always tweaking. I think it currently looks good, and hits on the main seller motivations, and builds as much credibility for someone who is new with out testimonials. You can check it out and let me know your thoughts.

Mark Sewell · Answer

Well, it doesn't have to be perfect.  It may not ever be perfect.  But get it as close as you can.  Think of it as a bucket -- you won't want holes in your bucket, particularly if you are going to pay to fill it.

If you have a pretty decent site that shows you as credible, then fire away - take massive action.  Just know that it matters.  I see spikes on website visit metrics every time we mail letters or postcards.  People want to know who it is that is sending them these letters and postcards.

Honestly I don't have the answers myself.  Testing and more testing.  Paying a lot to learn.

Tristan Colborg · Answer

I have a website up and have been working on the SEO but you are saying to wait to mail until my seo is perfect and site is perfect?

Mark Sewell · Answer

I would have answered these questions yesterday, but that was before the podcast with Brent and Adam dropped today so now I am rethinking it a bit.  I found this to be very interesting, and pretty creative.  They actually lead with the text message... wow.  You might want to give that episode a listen.

Mark Sewell · Answer

I would not bother spending the money on the mail until you have your online presence established.  Essentially you are just driving traffic online to check you out, when you send out mail or any other form of direct contact.  They will want to look to see if you are real and credible.  SEO is a bigger part of this than you might suspect.

Tristan Colborg · Answer

Well I appreciate the info and I will have to look into it, unfortunately it does not answer my question as far as marketing flow.

What Is Yout Wholesale Marketing Flow?

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