Yellow letter marketing??

[Shawn Vassel]

How do you go about setting up a yellow letter campaign?? I guess what im trying to find out is whats needed??

Do you order the yellow letters pre-written and have the company you order them from send the letters to you and you mail them out or does the yellow letter company mail them out to your list for you?

Also as a side question to those who have used listsource, are you able to download or print off the list you purchase or do you just have access to the list while online?

Lastly, the information you get from listsource or wherever you get your list from, how do you go about transferring the name and address to the yellow letter you are mailing out?? I know its a lot of questions and what im asking may be a bit confusing but any insight would be greatly appreciated.

Thanks in advance guys..

[Andrew B.]

I ended up making a template and ripping off the paper from my yellow legal pad and using my copier to make them. That way when I go to send them out I just have to put in the property address and owners name. You can have a company write and mail them for you but when getting started every marketing dollar counts so I saved quite a bit doing it myself.

As far as listsource, you can download the list and print it off if you want to. And the yellow letter is handwritten, so you would just transfer it from list to letter by hand.

I hope this answers your questions. The yellow letter is a great way to get the phone ringing. Let me know how it goes or if you have anymore questions.