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Updated about 6 years ago,

User Stats

5
Posts
0
Votes
Sean Brady
  • Real Estate Agent
  • Valley Stream, NY
0
Votes |
5
Posts

Cold Calling Marketing Strategy? Conversion Rate research?

Sean Brady
  • Real Estate Agent
  • Valley Stream, NY
Posted

Hi, everyone. I did a lot of cold calling last year for about three and a half months before i got burnt out. I am now going to try adding the typical wholesaler leads to my lead lists. My question is does anyone have a cold call conversion rate by owner category? As in FSBO, Expired listing, Absentee owner with high equity, Cash buyer, tax delinquent, pre foreclosure, and other conversion rates. Ideally there must be some chart online somewhere that tracked this data....... IM looking for Lead to contact to appointment to listing/ Under contract (For whole sale deal) to close.

Maybe my math might be wrong on this because I am tired right now but does this seem crazy or off to you? If I get 10,000 leads a month from REI Pro, and it takes 4 minutes to skip trace a lead (A VA in the Philippines would ideally be doing this task for $3.5 an hr) I can make 34 calls an hour.

Now out of those 34 calls only 2% will pick up. I will be cold calling 3.5 hours for a total of 119 calls a day. That means I would have 2.38 contacts a day. Multiply that by five days a week and im at 12 contacts a week. Assuming a moderate conversion rate from the table below that would mean it would take me 6 weeks just to get one appointment and 24 weeks to get a property under contract/ listed and sold. Just one.....

https://therealestatetrainer.com/…/prospecting-conversion-…/

So my question is this cant be the case because people make money being an agent or a wholesaler all the time. If I am making 595 Calls a week shouldn't my income be higher than a measelly 5-10,000 dollars?

Does anyone have any research to point to different conversion numbers? The 2% i got was a response rate from direct mail. But when I was doing this last year I remember it was extremely difficult to get expired listings to sign up. ANy help would be appreciated. I wont have an income soon so now a VA is pretty much out of the question. Any ideas on how I can be more efficient here. And assuming I did have about $280 an for 20hrs a week for a VA what should I have them doing?

Cold calling doesn't seem very efficient but direct mail doesn't seem to be an option for me right now.

Other ideas are use social media for leads, craigslist, etc. They are cost free but not neccesarily seller oriented to find deals....