Mail marketing follow-up script?

[Jonathan Studdard]

I'm about to start mail marketing with simple yellow letters. I've read that it's important to follow up with phone calls. Does anyone have a script they've used with success for mail follow-up calls? Or just any advice for starting the conversation and steering it into the direction we want? All I've got so far is "Hey Seller, my name is Jon and I was just following up about a letter I sent you last week about your property located at 123 Main street."

Thanks in advance!