Reduce Direct Mailing Costs??

[Scott Graham]

Morning BP!

My partner and I are ramping up our Direct Mail Marketing Campaign. Right now we are sending out ~500 letters a month to motivated sellers. We are able to do this for 61 Cents per letter. 

Stamp = 50 Cents

Envelope = 4.1 Cents

Paper = 1.2 Cents

Stickers = 1 Cent

Address Labels (2) 2 Cents = 4 Cents per letter

Ink = ??? (Having trouble calculating this number)

Any suggestions on how to reduce the cost even more? I would love to be able to reduce the cost of the postage stamps as well as some of the materials. Any suggestions on places to buy materials in bulk?

We are not looking to do post cards just yet. We are sending letters to our Driving for Dollars list and we want the letters to be more personal. 

Thank you for the help!

Scott