Eviction Direct Mail

[Christopher Morin]

I sent a micro direct mail campaign (list of 37) for evictions recorded the past 30 days. Sent them all a postcard and professional letter, separated by a week.

I've gotten 4 responses in the past 3 weeks, over a 10% response rate, all are at least mildly motivated or distressed. One lead is very promising. The original plan was just a 2-3 mailers in quick succession, then move on to the next 30 day list.  But with good results I'm debating making the campaign more robust.

Should I continue to mail this same list? Or generate the new 30 day list, and keep the touches small? To me, recency to the eviction date probably fuels the motivation, so I'm hesitant to trickle mail them over a long time. Anyone have data on eviction leads about timeline and number of touches?