YELLOW LETTERS expectations

[Christopher Gil]

Ok so I am pulling trigger on yellow letters from the .com site.  Sending to tax default absentee owners, code violation absentee and owner occupied with ownership history over 15 years, and evictions list in orlando.  I have seen anywhere from .5% to 15% response rate.  I have not seen anyone say ANYTHING about closing rate.  So my question is what is realistic to expect for response and from that response what would one expect to contract?  I am assuming .25% overall contract rate so if i send 2000 I am hoping to contract and sell 5 am i crazy?  does it take 6 mailings to see any results?  Thanks in advance for replies

[Claire Trammell]

@Christopher Gil

Some folks out there will say "for every X mailers you send you will get Y closings." But, to be blunt, the closing rate is up to you. It really depends on your ability to close. 

Someone who is a bit more sales minded might be able to close more than a newbie could. And since it is so dependent on the investor, there isn't really a way to calculate an average closing rate.

However, if you are consistently sending 2000 mail pieces I don't see why you couldn't close on 5.

Also, direct mail mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond. That's not to say you won't get any responses in the first few touches, however statistics show it does take a few mailings.

Let us know how it goes! I'm curious to hear your results.