How to target wholesale lists?

[Patrick Philip]

I am about to start sending 5,000 letters/month. I don't want to waste money. I currently get absentee owners lists from ListSource don't use any additional filters because they cost too much. What filters do you suggest using? Can I make my own list from the Property Appraiser that would get the same return? Should I target zip codes?

[Ellis San Jose]

Filtering will save you money.  It's better to focus on the top 20% of the opportunities on your list & contact them more frequently with strategic messages pertinent to their personal situation rather that shotgun marketing a list.