Wholesaling Systems and Automation

[Pratik P.]

Hey BP!

I'm currently working on automating my "wholesaling" business with certain systems so that it can run with large scale marketing (think 10,000 minimum letters each month + online advertising)I need the experienced wholesalers out there to help me out!

1. I've been doing my mailings in-house so far to keep costs low (hand-written envelopes). I'm thinking about hiring 1-2 people to help me with my mailings. Do you think it's worth the trouble? Or should I just outsource this to a mailing company like GoBig?

2. Anyone use InvestorFuse's podio workspace? I really like the demo's and automation but would love to hear your opinions. 

3. I'm working on building a website to drive traffic and generate leads with online advertising and business cards. I like the idea of building a "unique" website with Squarespace but some investors told me to subscribe to services like Investor Carrot who have templates for RE investors. What do you guys think? I would also need to learn SEO I'm assuming. Best way to do that? Just read?

4. How do you decide on which buyer to go with on a deal? Do you just contract with the highest bidder who can put down an EMD with proof of funds? Or are there other factors you look at.

5. Generally speaking, how would you or did you scale your business? Say you had 20k in startup cash, how do you make that into an automated machine that doesn't NEED you to run. 

I greatly appreciate your time and input!

- Pratik

[Guy Olds]

@Pratik P. If you are an expert at building websites and an expert in onsite SEO then by all means build your own website. You will save yourself $20-$30 per month for the hundereds of hours need to accomplish your goal. But remember you must have a blog if you want to attract anyone to your website. And Wordpress is a very easy way to set up a blog and is Google friendly. Don't know how Squarespace website works but you must believe it will get you onto the first page of Google because of your own personal SEO and website ability.

On the other hand, if you are like most of us, myself included, we would prefer to get to page one of Google by working with real estate investor friendly website makers who know how to get us investors to the top of the rankings. We still have to work at it but the platform is ready to go. 

I use Investor Carrot  but Lead Propeller could work just as well. I'm sure there are others.

And SEO takes years to learn because it's constantly changing. I say just leave it to others. You're a wholesaler not a website designer or SEO tech.