Best way to find seller leads

[Marcus Jefferson]

I'm just started out wholesaling and I've gotten into contract a couple times although the buyers have usually backed out because of the inspection ROII wanted to know how I could go about getting more seller leads ? Motivated Seller Leads any suggestions would be helpful Thanks and happy new year!

[Lucas Machado]

@Marcus Jefferson How much time and/or money are you willing to invest in developing motivated seller leads?  Are you in this for a couple deals, or are you looking obtain high quantities of leads? How prepared are you, when a motivated seller lead comes in, to execute?

My business generates over 100 motivated seller leads every month, and I've been working on building a motivated seller funnel for nearly two years.  This topic is very near and dear to my heart.

Our website "went live" about 10-months ago.  Last time I checked, we were number 1 in organic search for "sell my house Broward" and middle of page-2 and top page-3 for similar searches for Palm Beach and Miami-Dade County (my farm area).  Google can be tricky in terms of ranking, and time is major for Google recognizing your site as an authority.  Most sites above us were established 3-5 years ago.  I have spent many hours on branding, blogging, social media, back-links, YouTube videos to climb the SEO ranks, and I have more work to do to reach #1 on all the major searches (hard to fit everything in a 24-hour day).  Building free motivated seller leads online is not a simple button you can turn on, but if you are committed to it, it can be source.  As an aside, don't fall for any blackhat or promises about SEO growth.  It requires a long-term commitment to the process - Google will penalize you for shortcuts such as backlinking on low quality sites and "copying" "WE BUY HOUSES" blog articles that are on the internet 10 if not 100 times.

We also spend quite a large sum on Google Adwords, which is nice because it doesn't require time to rank on Google adwords.  The returns on deals are so high that spending a few thousand per month on adwords easily pays off on one fix-and-flip per year (and the goal is more than that, particularly long term).  Google Adwords is nice because Google recently changed the number ads they show about 6-months ago (it used to be 2-ads, now you have to pass about 4-ads to get to the organic results).  We also do Facebook advertising, Bing advertising, Google Re-Marketing, etc.

As far as direct-mail, you need quantity and consistency.  I've heard stories about people sending a few letters and landing a deal, I'm sure it's possible but it has not been my experience.  DMM can yield great quantities of motivated sellers but you need volume and consistency.  We have had best success (not surprisingly) on probate DMM, to which we send a white business letter and typically get a 1-2% response rate.  For everything else we mail "postcards" which are super cheap and have a fairly low response rate (.3-.6%), but the call-ins are more motivated.  I note our response rates are in South Florida, which is extremely competitive - in a different geography I'm sure our rates would be much higher.  I plan to run some split tests in the New Year to try to up my response rates.