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Updated about 8 years ago,
Better To Increase Direct Mail Or Adword Budgets?
I am at a point where I can increase my marketing budget by about $1,000/mo.
I can either begin another direct mail campaign to a new type of list (OOS Absentee, etc) or put the money towards a far more agressive Google AdWords campaign than my current one.
Based on your experiences, where do you see bigger lifts?