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Updated over 8 years ago,
Direct Mail Yellow Letter Questions
Hello BP Community!
So, I've started mailing to potential customers. My questions are thus:
- How frequently should I mail?
- How many times should I mail one particular lead?
Example: I sent a yellow letter to a customer today. Should I wait until two weeks from now to send the next and then send every two weeks for a total of (7) letters?
Thanks,