Direct Mail Yellow Letter Questions

[Account Closed]

Hello BP Community! 

So, I've started mailing to potential customers. My questions are thus:

• How frequently should I mail?
• How many times should I mail one particular lead? 

Example: I sent a yellow letter to a customer today. Should I wait until two weeks from now to send the next and then send every two weeks for a total of (7) letters? 

Thanks, 

[Claire Trammell]

@Nick M.

One of the things that helps if you are mailing multiple times to the same individual is not necessarily changing the message, but changing the appearance of the mailer. For example, sending a postcard then a yellow letter, then a typed letter, then a greeting card, then a zip letter, etc. By changing the packaging you can send roughly the same message over and over but the likelihood of your message being read each time does not decrease since the format looks new to the recipient each time.