Advice for first direct mail campaign...

[Tracy Price]

Hey BP, I'm currently setting up my first direct mail campaign, and just want to make sure I'm not missing anything! Im looking to target a high equity owner-occupied 65+ list. My current criteria is as follows: • Top 10 zip codes for investor activity in my market (San Antonio, pulled from listsource.com) • Equity over 50% • Last market sale date between 1950-1995 • Age 65+ Is there anything you would add or change to this? Or would you target another list, such as absentee-owned? Any advice would be greatly appreciated!