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Updated almost 9 years ago on . Most recent reply

Account Closed
  • Real Estate Agent
  • Richardson, TX
161
Votes |
511
Posts

1,000 letters every other month- Who should I target?

Account Closed
  • Real Estate Agent
  • Richardson, TX
Posted

Hi everyone, 

I'm planning to send 7,000 letters (1,000 letters every other month or 45 days) to either absentee owners, probates, delinquent taxes etc. This will be a big expenditure for me and I want to make sure this campaign is properly executed. To which group do you think I should target? Where should I get the list from? And what criteria should I use for my mail campaign? 

I've used list source before, however, I haven't been very successful with it since my past campaigns were very inconsistent. I'm also not sure what would be the most effective criteria. Any feedback would be greatly appreciated. 

Most Popular Reply

User Stats

68
Posts
28
Votes
Ryan Spinola
  • Edison, NJ
28
Votes |
68
Posts
Ryan Spinola
  • Edison, NJ
Replied

@Account Closed If i was you, and you could. Blast 7k letters in a month. You can pull list from Listsource, Rebogateway, Findmotivatedsellersnow, USLeadlist. If ur targeting Absentee Owners, target High Equity (90%+) out of state owners or with some Equity (40%+). Now IDK your area so u have to play around with it. What i would do if u want to target more than 1 list, make a phone number for each and see what results u get back from each. You also have to know how to market your area and play around with it, including what letter you use. Some people use letters and/or postcards.Personal, im trying hitting the list with a letter first, then follow up with a post card next month but like i said, u have to play around with it and see the results. I personal like letters over post cards.

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