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Updated almost 9 years ago,

User Stats

187
Posts
41
Votes
Craig Moore
  • Commercial Property Manager/Facilities Manager
  • Boston, MA
41
Votes |
187
Posts

How much does your marketing budget impact your campaign?

Craig Moore
  • Commercial Property Manager/Facilities Manager
  • Boston, MA
Posted

Hi BP,

New investor here and I've got a question here and would like your help/advice. I am beginning the process of wholesaling because I need more starting capital to start buying multi-families in the Boston area. Here's my question:

How much does your marketing dollars make a difference in your success/deal rate as a wholesaler? I have an example:

Person A has $1,000 to spend a month outside of his regular job and outside expenses to send out letters, etc. 

Person B has $5,000 to spend a month outside of his/her regular job and outside expenses to send out letters, etc.

Is person B, having $4K more in marketing dollars, more likely to get a deal than person A? Rhetorical in nature, yes, but I guess my question really is, how much money should you be putting into your marketing campaign? Person B inevitably can send out more letters, but at what rate can we expect him or her to succeed than Person A? 

As I am gearing up to send out letters, (aiming for 1K a month), I just would like to hear how much people are spending and what they are experiencing as a result of whatever budget they have set. Thanks for the help and I hope I made sense with this post.

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