1st Campaign 1000 Leads 1 phonecall, 1 offer. Remail or new list?

[Eric H.]

Context: As stated in the title I recently ran my first direct mail campaign of 1000 postcards here in San Antonio Texas. I got 1 phone call I did go out and make an offer on the house. It was an inherited home with $0 owed and an ARV of $60,000 in a rental neighborhood (comp rent $800 - $900), the prior tenant set the garage on fire. I offered $28k but the owner had an offer from Money Bug for $40k. Seeing as how I had spent some time with him and I found out he was only expecting about $25k before he got the $40k offer, I gave him the "give the little guy a shot" pitch but to no avail.

Question: With a .1% response rate should I remail this list (custom selection aimed at age and equity from PsPrint) or should I get a new list from a new source?

P.S.: I wasn't sure if this post should go under wholesaling or marketing so I just picked one

[Jeremy Pace]

@Eric H. there are two possible problems.

1) poorly targeted list

2) poorly executed postcard/yellow letter etc.

You could revisit your delivery method, or try a new list.  I don't want to be to nosy about it, but even if you spent $200 for the list, $200 for one lead that was viable (even if you didn't get it) isn't terrible.

Another thought: if the only thing wrong with a property is that the garage was on fire (connected to the house or not) you can't offer them 47% of ARV and them be mad when they take a better offer. Now, if you offered $28k and they accepted $10k from some other investor ... then it's salty times. Also, insurance? It's this thing that is supposed to help solve issues like that fire.