Better to Appear as an Individual or Company?

[Daniel I.]

I'm looking for input from other wholesalers as to whether they think motivated sellers would rather sell to a company or an individual investor. For example, on my website, would it be better to write "We buy houses" or "I buy houses"? 

In some instances, I think it can help build trust if it comes off as just an individual and you have an about me page where people can put a face to the business. So many wholesaler sites just seem murky and look so similar to the next, I feel this may help differentiate myself if I call it what it is and just say I'm an individual investor. 

I'll be having someone else answer the phone to pre-qualify leads, so I don't know if they'd just ask to speak with me every time.

On the other hand, I don't know if they'd take it more seriously if it was a company of seemingly multiple employees. You could surmise that the more successful an investor is, the bigger operation they'd have. 

I could be over-analyzing this, but it'd be interesting to hear what other wholesalers have found to be most effective in building trust and closing deals.