Elderly lady called me...

[John Baker]

Hello, everyone

I got a call from an elderly lady about a month ago from my direct mail marketing campaign. She says her husband has died and that she will sell the house in the future, but it is in the probate process. I felt very heartbroken for her, as she sounded very sad when I spoke to her, and she also mentioned that she is very old and may pass away soon, so the house will go to her son if that happens. I didn't quite know what to say in this phone call, but I told her I was sorry to hear that and said that she could call me whenever she was ready to sell the house and if she needed anything. My question is... how should I follow up with her? I don't want to annoy her and sound pushy since she is going through a very difficult time. How do you guys deal with distressed probate sellers? Any help is appreciated. 

[Justin Fernandez]

What would you do if it was your mom? How would you want her treated? Yes she needs the house sold, but what else could she want?

You may have an ulterior motive in doing so, but you don't have to shove it in her face. Just be a friend and offer to help with other things?

Do you have to do that? Absolutely not. Do you want to, maybe? 

Just remember, RE isn't about houses, it's about people. 

In this day and age, old school neighborly love is all people are really looking for.