Mass Emails- To use or Not?

[Stephen Barton]

My wife and I started Solid Rock Houses a year and a half ago. We literally started from nothing and we are starting to do some deals. We have worked really hard to get to the point where we are not only finding the deals but we are learning to find our own buyers- yay! 

My question goes out to anyone who has ever been on a mass email list and to those who still choose to send out the same email to everyone. It is my personal opinion that real cash buyers do not like to get a mass email sent to them. They are very unique people- just like the rest of us. They may even want to talk about what big events may be going on in their lives. 

Real estate has been, for me, a very personal experience that I get to share with others. I mean, that is what makes real estate so amazing. Being able to talk about business for one minute and then jump over to talking about something personal going on in someone's life that I am talking to the other minute. We are very simple creatures (in my opinion) because we all want someone to listen to us. Which is why I am writing on a forum! Lol! 

I do see the need for a big wholesale company to send out their ten or fifteen deals to their buyer's list via mass email or using "bcc". Is this really the way we should handle this? I really think this is not very personal, and this really gets a lot criticism among some of my peers. So, do we use a mass email out of necessity or do we take the extra time to send out a personal email.

Vote #1 - For "No" Mass Email Campaigns and spend more time developing relationships

Vote #2 -For "Yes" let's make real estate more about the numbers and less about the personal relationships:)

I vote #1 for not sending mass email campaigns and to keep things more personal. What will you vote for?