Door Hangers and Series Postcards- Any success?

[Samantha VanNorman]

My partner and I are doing research on yellowletters.com as we decide what our best strategy will be for marketing. Has anyone experimented with series postcards or door hangers? Would love to hear any feedback or successes!

[Jamie Bounds]

@Samantha VanNorman We really like yellowletters.com. We send multiple campaigns each month using them.  Great customer service as well. However, we have found postcards are a complete waste of $ for us. Like @Jill DeWit stated, many sellers just throw those away. I've had more than a handful of sellers who stated that they called us because of the "letter" (so I know they are referring to the zipletters with the perforated edges) I guess they look more official. After the 5th or so seller told us over a period of time that they called us because of the letter, I told my husband "no more postcards!" Same with door hangers, we found people don't respond to those either. 

You really have to do trial and error and play to what your potential sellers like. I guess here in Texas they like the more "official" look. :)