Help!! Flooded with calls from motivated sellers after 1st mailing campaign!!

[Crystal Chang]

Hey everyone,

So I just sent my first round of 500 post cards out 2 weeks ago and I have been flooded with calls!  I would like to write a post here to keep everyone updated on my 1st mailing campaign.  

In the meantime, can anyone give me advice on how I can handle all these calls?  I am pretty much on the phone for 3 hours a day after I get off work and I am simply exhausted. I estimate I have a 12% response rate with my mailers.

Taking Action,

Crystal

[Dev Horn]

Man, let's hold up on getting someone to hire a VA after sending out 500 postcards. If they were sent at the same time to the same city/area, they most likely all hit at once, so the resulting calls seemed like a flood. Give it a few days.

The other thing I'm always suspect of - when people report unusually high response rates - is that the message might have been pretty vague, if not misleading.  I can get a 50+% response rate with a postcard like this one:

What is meaningful is lead quality (are the people calling you motivated?  have equity? etc.), # deals closed, and ROA (return on advertising $).  I have my fingers crossed that Crystal gets a deal out of this, but we don't expect many deals on less than $500 cost of advertising.  In even small markets, advertising cost per deal is easily over $1,000.  In most CA markets, it's well over $3,000 advertising cost per deal.

Dose of reality aside, I'm excited for you Crystal, I wish you the best and hope your extraordinary response rate turns into piles of cash.  ;-)