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Updated over 9 years ago on . Most recent reply
![Crystal Chang's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/279349/1621441154-avatar-crystalc.jpg?twic=v1/output=image/cover=128x128&v=2)
Help!! Flooded with calls from motivated sellers after 1st mailing campaign!!
Hey everyone,
So I just sent my first round of 500 post cards out 2 weeks ago and I have been flooded with calls! I would like to write a post here to keep everyone updated on my 1st mailing campaign.
In the meantime, can anyone give me advice on how I can handle all these calls? I am pretty much on the phone for 3 hours a day after I get off work and I am simply exhausted. I estimate I have a 12% response rate with my mailers.
Taking Action,
Crystal
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- Flipper/Rehabber
- Arlington, TX
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Man, let's hold up on getting someone to hire a VA after sending out 500 postcards. If they were sent at the same time to the same city/area, they most likely all hit at once, so the resulting calls seemed like a flood. Give it a few days.
The other thing I'm always suspect of - when people report unusually high response rates - is that the message might have been pretty vague, if not misleading. I can get a 50+% response rate with a postcard like this one:
What is meaningful is lead quality (are the people calling you motivated? have equity? etc.), # deals closed, and ROA (return on advertising $). I have my fingers crossed that Crystal gets a deal out of this, but we don't expect many deals on less than $500 cost of advertising. In even small markets, advertising cost per deal is easily over $1,000. In most CA markets, it's well over $3,000 advertising cost per deal.
Dose of reality aside, I'm excited for you Crystal, I wish you the best and hope your extraordinary response rate turns into piles of cash. ;-)