Direct Mailing Lists

[Robert Burns]

I'm increasing my direct mail campaigns for wholesaling and have a question about the # of letters to send out. I read over and over again about mailing out thousand's of letters in each mailing. Well when I gather Non Owner Occupied property addresses and names in my area of about 1 million, I only come up with about 300 names. Does my list # seem low? I"m using the following criteria, NOO (in & out of state), SFR, Equity > 50%, Last Market Sale Date 20 years. What are the best list criteria. Thanks for the feedback

[Russell Ponce]

I've always selected for 10 yrs as well, it seems to be an industry standard. Saying that, I'm always keeping my ears open for a non standard idea that seems to make sense. Like maybe targeting people who bought properties during the crash because the numbers made sense but are realizing they are ill prepared to manage their investments or can't find suitable management. Just a thought, I've only tried 10 years+ and houses built 1985 or earlier