How Best to Use Letters of Intent

[Jeff G.]

I'm seriously considering sending out "three option letters of intent" to supplement my yellow letter marketing. This would be a follow-up letter after they get my yellow letter and don't take action.

Ideally, I'd like three options that should be generally applicable across the board.

I was thinking something like:

• Option 1: wholesale but somehow described in generic but understandable terms. Few if any numbers.
• Option 2: seller financing, pay off the note if the balance is small, maybe with a balloon.
• Option 3: $20,000 cash, plus we take over your payments (subject-to) or some similar option.

Any thoughts on better options? Any thoughts on how to phrase them without getting into property specific language but still being intelligible to Joe Six Pack?