First Direct Mail Campaign in Twin Cities MN

[Blake Reynolds]

I Plan on sending out the first wave of my direct mail campaign the first week of may coming up.

Right now I am planning on sending to a list of absentee owners with significant equity to start off with. I am going to get a list of around 500 (probably from listsource) and I will plan to mail 4 waves within 3 months, so once every 3 weeks or so.

Should I diversify my list more to different prospects or should I just try concentrating on one group for now with the first 4 rounds?

[Robert Curls]

Blake,

I used google voice for my marketing, this includes direct mail, Craigslist listing, and yard signs. You can sign up for additional google accounts to get different google voice numbers. This way you can split test your marketing to see what works better. For example maybe have one phone number for post cards and a separate phone number for yellow letters. Remember, what matters gets measured. Also with your primary google voice number, you can have it ring or forward texts to your cell phone. If you have an android phone there are some cool integrations too ( I hear there are some with the google voice app for iPhone but I have no experience with that). Another platform that I've looked at in the past is call fire, its a more business ready call platform than google voice, but I'm cheap and google voice is free.