How often do you mail?

[Mike Watkins]

Normally I mail out once a month for 3 months. I decided in February to mail out every week. I noticed most of the sellers showed up with 3 of my letters. So I thought what if I hit them 3 times faster to get 3 letters in to their hands faster. It quadrupled my marketing budget. Had a deal come in and fell apart. 

With 4 times my marketing money gone and no deal form it I'm wondering if I should Get a fresh list with new leads or let it cool down. 

I know the standard plan all the gurus teach is to mail out once a month for 3 months and even to mail out once a month till the end of time but what about new houses the pop up?

What do think?