First direct mail marketing campaign

[Cory Gardner]

I sent out my first direct mail marketing campaign of 254 postcards last month and got 8 calls from those postcards and was able to get one house under contract and currently in the process of closing in on that deal. So I got 3.15% callback rate on my first mailing and I am looking to improve my callback rate on my second mailing that I have just sent out. I changed the message a bit and made myself seem more personable and not as big business like as before and hopefully I can get to a 5% callback rate. What is considered a good callback rate and what tips would you suggest to increasing my callback rate?

Thanks,

Cory Gardner