Wholesale direct mail

[David Wilde]

We have read that the best direct marketing mail campaign is to mail to each address multiple times. Is it best to use the same mailing piece for each mailing?

[JPaul Mills]

I use the same piece for the first 2-3 touches then I change the letter to be a bit more personable like "I have sent you a few letters in regards to your home at...." then I will send them a post card or 2 then try using Lumpy mail because CURIOSITY KILLED THE CAT so they will definitely want to see whats in the envelope.  Mail campaigns are all about testing your campaigns for what works and what doesnt.  Keep track of every number... Calls, who calls, response rate, close rate...