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Updated about 10 years ago on . Most recent reply

Account Closed
  • Real Estate Agent
  • Richardson, TX
161
Votes |
511
Posts

Marketing expenses & yellow letters response rate

Account Closed
  • Real Estate Agent
  • Richardson, TX
Posted

Hi, 

I'm new to wholesaling and I was wondering what is a normal response rate from Yellow letters and bandit signs. 

So far I've spend a bit over 1,200 on yellow letters (first mail campaign) and I haven't close a deal yet. I feel the response rate from my campaign was extremely low. I received about 20 calls, however, only 3 people where motivated. From those 3 people, none of them could sell me the house because ther need for repairs was substantial (not enough equity for an investor after wholesaling the deal). I'm targeting people on  pre- foreclosure stages, probates, and absentee owners. 

I've also put up bandit signs which I received calls but only from unmotivated sellers. I was wondering if you guys use any site in particular to get your leads? So far I've been using list source for absentee owners and ILFLS.com (I live in chicago) for pre-foreclosures and probates.

I understand it takes times and effort, but I feel 2,000 on marketing expenses without closing a deal might be too high. Perhaps I'm not getting the most updated information for my leads. Any suggestions? 

Most Popular Reply

User Stats

171
Posts
116
Votes
Nicholas Miller
  • Residential Real Estate Broker
  • Fort Wayne, IN
116
Votes |
171
Posts
Nicholas Miller
  • Residential Real Estate Broker
  • Fort Wayne, IN
Replied

Creativity trumps cash.  $700 for the van (ive owned it for 3 years and it runs like a dream) $15 on white spray paint and duct tape (yes that is all duct tape)

Ive had it on for about a month now... 2 calls, 1 deal...  no money is coming out of my pocket for the house, Im splitting the profit 50/50 with the investor as a finders fee...  If I want to I could have a nice size fleet of ugly trucks with my half of the cash.

Be creative or work on getting HUD contracts

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