Has anyone shifted their focus from traditional marketing to Internet Marketing?

Question

If so could you share some pointers or give me a little insight of your before and after results?

Thanks!

Nicholas Miller · Answer

I use facebook to target the right ads to the right prospects,  minimize my marketing budget and maximize the effectiveness of ads to  groups.  Here is a screen shot of my facebook power editor

If  you look closely you will see that this ad EXCLUDES realtors, it will  show up to men ages 18-25  in 4 zip codes.   I can target messages based  on home ownership, income, home value...

Lets say you want to run an ad like this

you would PROBABLY want to reach out to homeowners.  Contrast that with

this  ad would probably BEST be targeted to renters, owners of homes in this  addition (If Im going to do an open house with the goal of getting  business from the neighbors I want them to see my face before they see  me at the open house...  When they say "We are thinking about listing  next year" I want to have proof that I can get the message about their  home out in ways other local realtors will not.

Trackable links (see underlined) thanks to bittly can help you test the effectiveness of on ad against another...

As the days get cold the real estate market slows down...  This winter Ive decided to experiment with some rebranding.

Im  only going to promote this experimental image in the 46725 zip code as a  "bandit sign" to attract distressed homeowners...  The duct tape and  spray paint cost $15 and I haven't spent a cent on marketing but Ive  already gotten two good leads.

If the image proves to be more  lucrative than the clean cut, professional image I went for last summer I  will expand the market...  If not I will kill it off with little risk  as the 46725 has a lower average ticket than the 46804 or I could focus  the professional image to one demographic and the other to  a separate demographic based on response.

Personally, I believe  SEO is becoming a thing of the past and .com's are going to lose value  as there are MANY new domains and effective target marketing is going to  grow...  Just look at FB stock prices...  The reason they shot up is  because of the marketing platform & capitalization on mobile.

Cass R. Smith · Answer

Wow!  Thanks for your comment....the information you provided was awesome!  I wish you wealth!  Keep me posted if you of outcome if don't mind.  @Nicholas Miller

Look at what Nicholas Miller posted about his Facebook results and methods..@Senay Baraki

Joe Villeneuve · Answer

@Janie Suarez Sure.  There are many ways to define Attraction Marketing, as well as implement it, into your business,  There are even more tools you can use.  Suffice to say, Attraction Marketing is based on your ability to have your potential clients come to you instead of you trying to find them.  It depends on your ability to be very visible on the internet.  It also depends on changing your mindset.  Here is what I mean.

You have to be able to "give away some fruit", but "keep the farm".  The fruit being your knowledge.

There are really only two reasons why people are on the internet:

1 - To get information (get answers to your questions)2 - To make a decision (like buying something) to with that information.

If you can supply both...?

The key is this.  You have to give away information...and sometimes a lot of it, and here's the biggie...you can't sell anything....at least directly.  Look at it like this. Wouldn't you be more likely, and feel more comfortable,  buying/using something from someone you trusted?

What is Attraction Marketing?  It is the way you establish that personal/business relationship with someone online...you know, that one most people will tell you you can't do.

Joe Villeneuve · Answer

Learn attraction marketing.

Dave Savage · Answer

@Cass R. Smith I would slowly transition from one form to the other, and then ensure you are getting good results with the internet marketing before abandoning your conventional marketing.    Personally I find the internet leads to be more competitive as many times those sellers are calling mutliple investors.

Janie Suarez · Answer

Joe Villeneuve, thank you very much, great info and very helpful.

Have a great day.

Cass R. Smith · Answer

That makes sense about being competitive.  Thanks for your advice and reply @Dave Savage

Wow!! @Joe Villeneuve Thanks for your reply. Really opened my eyes to some things.

Janie Suarez · Answer

Hello Joe, could you please drop some knowledge about attraction marketing.

Thank you very much in advance.

Has anyone shifted their focus from traditional marketing to Internet Marketing?

Most Popular Reply