How important is the name of the website?

[Jacob Forbis]

I am wanting to build a website for wholesaling and I am not sure how to proceed.

I want the site to come up in searches - but there is also part of me that wants to differentiate a little bit. I don't want to be just another one of those "We buy houses" websites, I want to stand out. I want to have a more unique name that won't get confused with the 1,000,000 others in my market.

Having said that, I want to show up search.

Any ideas?