Hiring a Cold Caller

[Catie Fihn]

Is it worth it to hire a cold calling company instead of doing the cold-calling myself? The company I am considering states it would call for 4 hours per day, 20 hours per week, and generates an average of 6 leads per week. I have never cold-called before, so unsure if I should do it myself or go straight to hiring someone out. Looking for the pros and cons of both. Thanks!

[Jeremy H.]

Quote from @Amanda Smith:

Hey Catie!

Great question—and welcome to the world of real estate investing! As someone who owns a cold calling agency that specializes in working with investors like yourself, I’d be happy to share some insight.

Hiring a cold caller—especially a trained professional—can save you a ton of time and mental energy. Cold calling isn’t just about dialing numbers; it’s about handling objections, qualifying sellers, and building rapport quickly. A skilled cold caller can generate higher-quality leads because they’re laser-focused on the task and trained to spot motivation.

Another major plus is that agencies often come with better skip tracing resources. That means cleaner data, more accurate contact info, and ultimately, better conversations and lead flow.

Also, if you’re working with a company rather than a solo caller, they can usually assist with other parts of the acquisition process—data management, CRM updates, even follow-ups—which helps you focus on what matters: closing deals.

Of course, the best way to find out if it’s worth it is to test it yourself. I always recommend giving a cold calling agency a trial period—say 1 to 2 weeks. If you’re seeing results and quality leads, then great! If not, no harm done—you can explore other options.

If you have any questions or need advice as you go through this, feel free to message me anytime. Happy to help however I can.

Best of luck on your journey!

 How many leads do you generate per call? Conversion rate?

What kind of success have your clients had? How long on average do your clients stay with you? 

I've been thinking about this route myself. I don't have the time to cold call but I also don't want some person who barely speaks English spewing nonsense and ruining credibility right off the bat. 

Direct mail seems to still be a thing too - seems like every property I buy gets spammed shortly thereafter with flyers from people who will buy "as-is"