Google Ads vs Facebook Ads for Wholesaling Real Estate

[Jonny LaBorde]

I'm the owner of a digital marketing company based out of Houston, Texas, that specializes in REI marketing, and now that I've been in business for awhile, I've noticed that Facebook ads are the better route for wholesalers getting started with my company than Google ads for a few reasons. The reason being that they're a lot cheaper than PPC, they usually get better traction, they require less set-up time, and we can get results in a week or two, where sometimes, based on the competition in the city, Google ads can take much longer. I've gotten good results with both, but I definitely feel a lot safer recommending that my clients get started with Facebook ads rather than Google ads. Has anyone had any experience with this that could tell me what they think? Thanks!