How Often To Run Campaign?

[Jason Eyerly]

Hello Wholesalers,

I've planned a dedicated phone line, business cards, a website, a Facebook ad, Google ad, and direct mail campaign. These are budgeted and the ad campaign each have $500/month, and $1,000 for the direct mail campaign. Assuming all goes as planned, these should run for about thirty days each, and bring in a few leads. My main question is: how often should I run these campaigns? If I spend $2,000/month in marketing and countless phone hours but only make $2,500 on one deal it's not really worth it. Opinions? I'm not sure the geographic of my region but I'm targeting Northwest Indiana, anything within an hour drive really. Nissan Versa at 35MPG :))

Regards,

Jason Eyerly