Does anyone know if there is a concrete ROI on direct mail?

[Billy Farley]

Thinking of setting a marketing budget, is there a reasonable roi expectation lets say if I sent out $500 in targeted direct to mail flyers?

[Jake Soper]

I've certainly had folks gain some traction with $500 spend. Its more the exception than the rule. But like @Jenna Chau mentioned, you need to spend more of your time on the data side if your budget is limited. 

You'll either spend time or money to increase your marketing ROI with direct mail. Where is your time best spent?

More letters/postcards = more $ spent

More targeted data = more time spent gathering + refining

That should help determine how you want to proceed with this campaign @Billy Farley