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Updated about 2 years ago on . Most recent reply
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Prospect follow up when being ignored
I am finishing my first year as a real estate agent and am hitting a block with follow ups on leads. I focus my business on door knocking, cold calling, and my sphere, with the intent of purchasing physically distressed property when I am in a stronger capital position.
The amount of qualified leads that I am coming across is fairly high but I am having trouble getting responses from a lot of them. I will verify the correct contact information so I know I am reaching out to the correct individuals and I will even have responses that show interest in selling or purchasing. A lot of these leads go ghost after one or two interactions, if they respond at all.
When this happens what is the general response I should have? Should I continue to reach out regularly in different ways (email, phone, knock on their door, etc.), leave them alone, refer to someone else or other?
When I do reach out my touches range from “just checking in” to applicable market updates or explaining I only need a few minutes of their time to discuss XYZ.
Any help or advice in regards to these situations would be helpful. I can provide specific examples of prospects if needed to clarify my situation.
Thank you!
Most Popular Reply
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First, make sure you call them within five minutes of receiving their response.
ghosting after 2 touches probably means they found someone they like who can solve their problem. Better sales process will help reduce, and improve results.
lastly, general rule of thumb is to stop following up after the house is sold to someone else. Try to build meaningful relationship right away to where they like to chat and answer your call.