What is in a name?

[Steffan Daus]

Hi,

Right now I am going through the design phase for my wholesale business. I am trying to construct a website and a postcard, with the help of my friend who a graphic designer. But I face two dilemmas that I hope the BP community can help me address.

The first is picking a name for my company/website. I have had a working name for a little while (NovaRealty), but I am unsure if I want to use that name going forward. There is also the issue that I do not have a LLC set up yet, so legally I could not do business under that name (could I?).

The other is the desgin of the website and postcards themselves. The Website question can be answered by doing research of other wholesaling websites and just noting the similarities. The postcard is tougher, would anyone be willing to share thier thoughts on the design of thier Direct Mail postcard?