Letters vs. Postcards

[Robert Burns]

We are looking at stepping up our marketing to send out more direct mail pieces and wanted some feedback about whether letters or postcards are more effective in getting motivated sellers to call.

We would appreciate any experienced comments about this topic!

Thanks in advance!

[Doug Pretorius]

@Robert Burns When I was doing a lot of mailers I got 2 to 3 times the response from postcards but the quality was much better with letters. Even though my postcards did have a prequalifying message on them I found that most people who called were just curious if I was interested in paying full price in cash. My letters on the other hand had much more detail and the people who called had often pre-sold themselves on my offer. Instead of calling out of curiosity, they were often calling to set up an appointment to sign.

I did try to put all those other postcard leads into a database and follow up on them. But I never managed to close a deal down the road. The initial response from motivated sellers were the only deals I got.

So If I were to do more mailers again now I would go with letters just so I don't have to deal with a bunch of tire-kickers.

Hope that helps and of course YMMV.