Sending Yellow Letters and/or Postcards to Buyers

[Lawana Anderson]

Hello,

I am a bit confused or lost per say. I have came across some investors talking about sending "Yellow Letters and/or Postcards to Sellers". Do you send these same Marketing material to buyers as well and if so, what do you write on them? Of course if your targeting a seller you tell them you want to buy their property. What do you say to a buyer, "I have a property that you may be interested in"? Also when I am searching on ListSource is that to find both Seller and Buyer? How I distinguish the two. I have read forum after forum and listened to Podcasts and Youtube, etc. But, there is really no clarity, at least to me, as to who I am targeting. Any and all suggestions or comments would be greatly appreciated!!