Lists and Lead Management

[Bret Halsey]

Hey guys, I've been marketing to a town with about 80k residents and am not sure how I should go about managing my leads and lists. I've found that absentee owner as well as tired multi family landlord lists are producing well, however through cold calling I'm only getting a hold of maybe 20% of my skiptraced leads to see if they're interested. There are thousands of properties that fit my criteria however, I'm not sure the most efficient process of marketing and keeping track of these leads. Would it make sense to create a big list of everyone I want to target and keep marketing through multiple methods until I get a response? How else have others gone about managing their leads and getting the most out of their respective markets?