How do you frame up wholesaling to the seller?

[Alex Huegle]

Hey all!

I'm a newbie to wholesaling and have just locked in my first deal! I've done all the leg work, found good comps, the whole nine yards and am starting to market the property once equitable rights have been established.

My main question is, how as wholesalers do we define ourselves to the seller? I've negotiated the lowest possible price from the seller who obviously wants the most out of his property, so I can't just tell him I'm marketing his property to other investors to make a profit can I? I'm just confused on how to make this as safe a transaction as possible in the off chance I can't sell this property to an investor.

Any advice would be amazing! I'm just having trouble framing up what exactly I'm doing to the seller to put him at ease, even though I'm not guaranteeing I'm selling his house.

Thanks!

[Alex Harris]

There are a number of explanations that I have heard. I believe honesty is the best policy personally. You can still make it sound nice and make them understand it is a win-win situation.

You could say that you work with a partner on all your deals and you work as a team. Typically you find the deals and he funds them. Explain that your partner will still need to come and do a basic inspection and that you might have contractors come in do give estimates or bids for repairs.

Technically you will be partnering with an end buyer on the deal, they are still getting the same cash offer that you gave them, and the contractors that will be coming in will be doing basic evaluations and inspections (even though they are investors who intend to buy the property). So you haven't lied but simplified the process for them. Motivated sellers at times just want the problem resolved as quickly as possible. Don't overcomplicate it for them because you can open a ton of questions that can end up losing you the deal. KISS