Small direct mail campaign

[Austin F.]

My market is a small (20k) town, and my target property is an even smaller section of that town.

I am trying to come up with a way to market for duplex/triplex type properties that aren't on the MLS. My idea was to virtually drive for dollars with street view, write down addresses with 2+ mailboxes and send them a pretty custom typed hand stuffed letter asking if they wanted to sell, or connect.

Made a small sample list (50 contacts) Sent it off to be skip traced, and got back phone numbers when I was expecting mailing addresses (.20 cents per name). No worries, I can pull mailing addresses off the county website, it will cost $2 per address, that is a much bigger financial commitment, and I am unsure if this is the right tack to follow.

I'm not sure what my question is, but looking for some guidance from this who have done this before. Am I on the right track? I am only looking to convert one to two deals at this time.

Some of my other concerns are being viewed as a nuisance by people I may know in the small community, putting my personal cell out there either on mailers, or cold calling. These may be un-founded fears?