Who's Doing Mid Term Rentals in Jacksonville??

[Christian Ehlers]

Hi! I have a property currently being used as an STR in Jax Beach and would love to know if anybody could help me determine the best way to advertise this to rent it out Midterm during the winter, and ball park what I could expect to get for rents? I have 2 years experience in the STR space but Mid term is newer to me, so all I have is the property up on furnished finder. Thanks in advance for any advise!

[Bonnie Low]

Have you looked at how your competition is priced on furnished finder? That's where I'd start, especially since you already have it posted. There. You can also search for 30+ day stays on airbnb in your area and see what similar properties are renting for. More and more travelers are using Furnished Finder now, whereas historically it was created for travel nurses. Because other types of travelers are flocking to it, I think there's a lot of confusion in the way people are pricing their properties. For example, you may have a 2/1 unit that someone has traditionally priced for travel nurses. Let's say they're asking $1600/mo. You may see a similar 2/1 unit that someone is advertising for $2500/mo. The difference may be that the more expensive property is being listed by someone who is used to renting it out as an STR and is hoping to get the same kind of rates as a midterm rental. An even better example would be a 3/2 listed for $2500/mo vs. a very similar 3/2 listed for $5000/mo. This could be a case of one person thinking their clientele is going to be a business traveler or rent-by-room to travel nurses and the more expensive listing targeting insurance placements. All that is to say that it's a little bit of the wild west right now with regards to pricing, but look at your competition, be honest about how your property compares to theirs in all ways (location, configuration, amenities) and price accordingly. You can always adjust your pricing.